Pinkshinyultrablast hail from St. Petersburg, where I like to imagine they’re part of a booming Russian shoegaze scene. Everything Else Matters is their first proper album, and it’s clearly indebted to the usual shoegaze suspects, with songs consisting of the familiar wall of sound guitars and indecipherable vocals (from Lyubov Soloveva) that blend into the music. Pinkshinyultrablast feel more like they’re gazing into the sky than at their shoes, as they put a spacier spin on the genre with some longer songs that contain remnants of their beginnings as a krautrock band.
I’ll be honest: shoegaze albums are like pizza for me. Some are better than others because they have better ingredients, but I pretty much always like them unless I run into the rare Papa John’s equivalent. Pinkshinyultrablast don’t reinvent the wheel, but Everything Else Matters hits the familiar, satisfying notes I want out of shoegaze, and the band puts enough of their own spin on it that they don’t sound like pale imitators. It’s a simple crowd-pleaser for any loud guitars aficionado.